Finding amazing niche ideas for online stores is one of the key ingredients to really making it in online selling. Did you know that beginner sellers are much more successful when they appeal to a very small market, rather than trying to appeal to everyone?
Finding a niche isn’t always easy, it takes time and persistence to find the right product to sell. To get you thinking, and to give you a few inspiring ideas, we have researched 5 product niche ideas to share with you. While some niche ideas might seem abstract to newbie sellers that is exactly what a great niche is – very precise and seemingly difficult to source.
Our personal secret for finding ideas on what to sell, or finding out what item will compete on sites such as eBay, is the SaleHoo Research and Analysis Lab:
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SaleHoo collect data from all of the eBay auctions and they accurately predict the success (or otherwise!) of items at auction – so it makes my business fool-proof.
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5 Niche Ideas For Online Stores
Niche Item #1: Heart Rate Monitors
These are used by athletes and gym bunnies or by people who need to keep an eye on their heart rate.
Why they are an exciting niche item:
- They have a 75% success rate on eBay (75% of all monitors listed on eBay in the last three months sold!)
- They are lightweight and easy to ship and store
- One size fits all
Niche Item #2: Plus Size Shoes
Many big-foots out there find it very difficult to find shoes that will fit them comfortably from regular retail stores.
Why they are a super niche item:
- While these are commonly made by popular shoe makers, stores often order only a handful of pairs in larger sizes, which means that more and more, our big-footed friends must turn to buying online to get what they need.
- They have a high success rate on eBay (women’s size 11 sell at 61.9% and men’s size 14 at 75%
- Both men and women alike can require plus size shoes (Hot tip: women’s size 11+ high heels could make a great little niche)
Niche Item #3: Plus Size Maternity Wear
Another plus-size item with huge success on eBay
It’s a profitable niche because:
- Maternity and baby gear always works because people are always going to have babies, so you’ll never run out of customers!
- Clothing items are easy to ship as they are light and not fragile.
Niche Item #4: Military Insignia
Collectibles always make great niches and you can dig really deep to find the best ones. They are also perfect for people who are interested in them – you’ll find it much easier and much more rewarding when you sell something you enjoy. To really niche it up, go for US military insignia from the Vietnam War which is big on eBay.
Why military insignia makes an excellent niche:
- It rarely dates or goes out of fashion
- There are so many sub-niches to discover like Russian war medals and World War 2 helmets.
Niche Item #5: Antique Clocks
Another great collectable item
They are a first-rate niche because:
- You’ll appeal to both collectors and home decorators
- They have an eBay success rate of over 67%
- You can often pick these up very cheaply from flea markets and yard sales, then sell them on to make a profit

Where Can I Find Niche Online Store Products?
Niche items really are the way to go for newbie sellers and there are so many out there to keep you interested. Best of all, they make you money!
As we mentioned at the start of this post, SaleHoo is how we figure out which niche markets are profitable. But did you know that it also has 8,000+ legitimate wholesale suppliers?
Go there now to get instant access to over 8,000 of the best and most trusted product suppliers on the web for your niche online store.
==> Find niche online store items at SaleHoo
Note: If you sell on eBay and want an alternative to the high fees, you should check out eBid. eBid is a global online marketplace similar to eBay but without the excessive selling fees. It is an ideal platform for both personal sellers and business sellers, with shops and extra selling features available.
Find more profitable online business ideas on our blog. Already run a business? View our online tools page where you will find useful tools to help grow your business.