Why You Should Start Your Own Podcast

In this post we will look at reasons why you should consider starting your own profitable podcast. Find out what a podcast is, what you need to start and how to make a podcast profitable. We have a FREE eBook that can be downloaded from our store. Use it as a quick start guide >>> 7 Secrets To Profitable Podcasting.

What Is A Podcast?

So firstly some background information on podcasts. A podcast is a spoken word audio file that is made available for an audience to listen to by streaming or downloading over the Internet, usually in an episodic series format.

Podcasting is a huge industry and is currently experiencing extremely fast growth, both in audience size and advertising spend. According to Forbes, 100 million people listened to a podcast each month in 2020 and this figure is expected to grow to 125 million people each month by 2022. Podcast ad spend is also estimated to rise to $1.7 billion by 2024, up from $800 million in 2020. Now could be the ideal time to start podcasting and grab a nice big slice of the pie! If you already run a business then a podcast could be the perfect accompaniment, used to advertise and generate leads.

How To Make A Profitable Podcast

What Topic Can I Start A Profitable Podcast On?

You can start a podcast on pretty much any topic you can think of. Many topics will already be covered by other podcasters. So the more niche the topic the better. This may sound like you are limiting your audience but you could actually benefit from a more niche topic. If you use a really popular topic that is already covered by many established podcasters then it is unlikely you will capture much of their audience from them.

Choosing a topic not being covered by others makes it more likely to gain a large share of that audience. This could be a benefit when monetising your podcast through advertising as you will have a very specific niche audience to cater to. The audience can be targeted with a product or service that is relevant to them. This can be better than having a larger but more fragmented audience.

How To Decide On A Podcast Topic

It is a good idea to cover a topic that you at least have some genuine interest in and are reasonably knowledgeable about. If you actually enjoy and are enthusiastic about the subject, the more likely you will be to stick with it and make a success of it. Whatever interests you have, you can create a podcast out of it. There will likely be an audience out there with similar interests.

Start by noting down a few of your favourite ideas. Bear in mind that you want to find a subject that you can create a lot of content and many podcast episodes from. You also need to be sure there is enough demand for that content. Search on sites such as Spotify to find similar podcasts. Research how successful they are and what could be done to improve them. You should then be able to narrow down your list to find the most suitable subject to cover. You will also need to think of a name for your podcast.

How To Make A Profitable Podcast

What Equipment Do I need To Make A Profitable Podcast?

Unless you already have equipment, you will need a small capital investment to purchase this in order to begin recording. Only a few pieces of equipment are required to start. A good quality microphone and headphones will be sufficient to begin. A microphone boom arm is also a good item to purchase to position your microphone correctly. You may also wish to consider a pop filter for your microphone. This will improve the quality of your audio by eliminating popping sounds. As you grow your podcast, you can upgrade to higher quality equipment or add extra items. All of the audio recording equipment required can be purchased quite cheaply from retailers like Amazon. It may also be worth buying a good book for detailed reference.

Audio Editing Software

You will also require audio editing software in order to edit and adjust your sound quality and make any cuts. There are many editing tools but one of the best is Audacity which is free. Another free alternative is GarageBand but this is only available for Mac and iOS users. Paid software is also available offering more features but these free options should be sufficient for beginners.

Music And Sound Effects

Whether you use music and sound effects on your podcast for intro, outro and background music is down to you. This is recommended to keep your podcast engaging to listeners. You can purchase a package of 100 royalty free digital music tracks directly from our store below. These can be used in all your digital marketing materials, podcasts, YouTube videos etc.

Podcast Artwork

You will also want to create good quality and eye catching artwork that easily conveys what your podcast is about. Avoid using generic podcast equipment images like microphones to ensure your’s stands out from the crowd.

If you are a creative person then you may be able to create your own artwork. For everybody else the most convenient and low cost option is to use the services of a freelance designer on Fiverr.

Where Can I Publish My Podcast?

Now you have all your equipment in place and have created, recorded and edited your first podcast. Next it is time to publish your podcast online. For this you will need a podcast host to upload it to. Hosting platforms are used to distribute podcasts to the many podcast directories including Apple Podcasts, Spotify and Google Podcasts.

Transistor is a great, intuitive podcast hosting and distribution platform. Everything you need to get started is included; a customizable podcast website, embeddable audio player, unlimited storage and in depth analytics. And you can upload as many podcasts as you like. Uploading your podcast to Transistor allows you to easily distribute to Spotify, Apple podcasts, Google podcasts and more. You can try Transistor free for 14 days.

Podcasts can also be uploaded to YouTube which provides more monetization opportunities from advertising.

Get a great sounding web address for your podcasts with dotFM, including .FM, .AM, .RADIO.AM and RADIO.FM domains available.

how to create a podcast

How To Monetize A Podcast

Now you have your podcast up and running, and are growing your audience. The next step is to monetize your podcast. Fortunately there are a number of ways to do this including the following;

  • Patreon – The first option is simply setting up a Patreon page and asking your subscribers to make donations.
  • Affiliate promotions – Promote either your own goods and services or promote other people’s by becoming an affiliate. Use sites such as Clickbank, FlexOffers and ShareASale to find opportunities to promote. Find more information in our blog posts covering affiliate marketing.
  • Find Sponsors – You can find sponsors for your podcast using sites such as Podcorn.
  • Sell Premium Podcasts – Sell exclusive premium content podcasts that your listeners have to pay for.
  • YouTube – Upload your podcasts to YouTube and run ads to receive commissions from each click.
  • Consulting & Coaching Services – If you are an expert in your niche you could offer your listeners consulting and coaching advice.

Conclusion – Should I Start A Podcast?

A podcast is fairly easy to start and a number of monetization opportunities are available. However to succeed at podcasting, hard work and dedication are required. If you choose the right niche, plan out your podcast, invest in quality equipment and dedicate some time then you could make a profitable podcast. Podcasts can also be a great way for businesses to engage customers and advertise products and services.

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