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What Is Print On Demand? 7 Reasons To Start

What is print on demand

There are a lot of online business opportunities out there, including popular eCommerce options like print on demand. But what is print on demand? And how can you make money with it?

Print on demand is a type of business where you create products and sell them online. You don’t have to worry about inventory or shipping, because the company you partner with will take care of all of that for you. This can be a great way to make money passively, because you can work from home and set your own hours. We’ll take a look in more detail in the post below.

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So, What Is Print On Demand?

Firstly, what is print on demand? Print on demand is a printing technology that allows businesses to print products only as needed, rather than printing large quantities of products in advance.

This can be a more cost-effective and efficient way to print, since businesses only have to pay for printing when they have an order to fill. Plus, it can be less risky since businesses don’t have to worry about storing excess inventory.

A print-on-demand store is an online store where customers can purchase customized products, such as t-shirts, mugs, or phone cases. Instead of stocking pre-made items, the products are printed and shipped on-demand as orders come in.

starting a print on demand store
Starting a print on demand business

How Does Print On Demand Work?

The print on demand model allows you to sell customized products without having to manage inventory or production. It’s a convenient and cost-effective way to start an online business, and it’s also environmentally friendly since products are only printed on demand, reducing waste. Here’s how it works;

  • A customer places an order for a product from your online store or website.
  • The order is automatically forwarded to the print-on-demand supplier.
  • The supplier prints the design on the chosen product using high-quality printing methods.
  • The finished product is then packed and shipped directly to the customer, with your branding and packaging if desired.
  • You receive payment for the sale, minus the cost of the product and any fees charged by the print-on-demand supplier.

We’ll discuss how to get started with setting up a store further in this article below.

Some print on demand companies allow you to sell products directly through their platform. Whereas others offer easy integration for selling products through a third-party storefront such as Etsy, Shopify or Amazon for example.


You can sell a wide variety of products through these stores, including t-shirts, mugs, tote bags, phone cases, and more. The sky is really the limit when it comes to what you can sell. You can even create your own designs or use someone else’s design.

How to Start an Online T Shirt Business: A Comprehensive Guide

Print on demand business explained
What is print on demand? Apply your designs to a range of products to make passive income

What Are The Benefits?

Now we’ve looked at what is print on demand and how it works, let’s take a look at some of the benefits. There are many benefits to starting a print on demand business, including:

  1. Low start-up costs: You don’t need to invest in expensive printing equipment or inventory.
  2. No need for a physical storefront: You can run your business entirely online. This gives you great flexibility.
  3. No storing inventory: It allows you to print only the products you need, when you need them. This eliminates waste and helps keep your costs down.
  4. You can easily customize products: it gives you the ability to personalize products for your customers.
  5. There is a growing demand for these types of products: As more people become aware of the benefits of print on demand, the demand for these products is increasing.
  6. You can reach a global market: you can sell your products to customers anywhere in the world.
  7. You can start your business quickly and easily: Print on demand businesses are relatively easy and quick to set up.

What Are The Drawbacks?

There are a few key drawbacks to running a print on demand business. First, it can be difficult to find high-quality providers. This can lead to subpar products and unhappy customers.

Second, print on demand businesses are often reliant on a single supplier, which can be risky. If that supplier goes out of business or raises prices, it can be difficult to find a replacement.

Finally, it can be a slow and expensive way to produce products, so it’s important to make sure you have a strong demand for your products before investing in this type of business.

create an Etsy print on demand store with Printful
Print on demand explained

How Can I Get Started?

If you’re interested in starting a print on demand business, there are a few things you’ll need to do. First, you’ll need to find a niche market that you can serve. Once you’ve found your niche, you’ll need to create some designs that appeal to that market.

You can either create designs yourself or hire a freelancer to do this for you. This can cost a bit more to get started but helps ensure you have quality designs ready to apply to your products.

Once you have your designs, you’ll need to find a printer that can produce your products. One of our preferred providers is Printful. It is a reputable supplier of quality products with global scale and competitive pricing. Plus it has easy integration with a wide variety of online sales platforms including Etsy and Shopify.

Once you have selected your provider, you can browse their range of products and select those items you wish to sell to your customers. Now all you need to do is apply your designs to these products. Types of items can range from clothing and accessories to home-wares and gifts.

And finally, you’ll need to set up a system for marketing and selling your products. This is your primary task as everything else, once set up, is taken care of by your supplier, including all the printing, order processing, shipping and customer service.

The combination of Printful connected to an Etsy storefront is the perfect passive income business for beginners. Start with our simple guide to creating an Etsy print on demand store.


What kind of products can I sell in a print on demand store?

You can sell a variety of products in a print on demand store, including t-shirts, hoodies, tank tops, sweatshirts, phone cases, mugs, tote bags, posters, and more.

How do I create product designs for store?

You can create product designs using graphic design software such as Adobe Photoshop or Illustrator, or you can use online design tools like Canva to create designs quickly and easily.

How do I choose a print on demand supplier?

When choosing a supplier, you’ll want to consider factors such as product quality, pricing, shipping times, and customer service. One of the most popular print on demand suppliers is Printful.

How do I market my print-on-demand store?

You can market your print-on-demand store using social media, paid advertising, influencer marketing, email marketing, and more. It’s important to identify your target audience and create a marketing strategy that reaches them effectively.

How do I price my products in my store?

When pricing your products, you’ll need to consider factors such as production costs, shipping fees, and profit margins. It’s important to set prices that are competitive and attractive to customers, but also allow you to make a profit.

Are there any legal considerations I need to keep in mind when creating a print on demand store?

Yes, there are several legal considerations to keep in mind when creating a print on demand store, including copyright infringement, trademarks, and taxes. Be sure to research and understand the laws and regulations that apply to your business before getting started.

How do I ensure the quality of the products in my store?

To ensure the quality of the products in your print on demand store, it’s important to choose a reliable supplier that uses high-quality materials and printing methods. You should also order sample products to check the quality before listing them in your store. It’s also a good idea to read customer reviews and ratings of the supplier and their products to ensure that you are offering high-quality products to your customers.

Conclusion: What Is Print On Demand?

So, what is print on demand? Print on demand is a process where products are only printed when they are ordered. This system is different from the traditional way of printing products in bulk because it doesn’t require any upfront inventory cost, making it an ideal first online business for a beginner to start.

Careful consideration should be given to product providers as quality of products and speed of service can vary quite widely between companies. One of the most trusted POD providers is Printful, which we would recommend due to the higher quality of products used.

If you’re looking for a way to make some extra passive income, a print on demand store might be the perfect solution for you!

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